5 Ways to Increase Facebook Engagement

Facebook leads all social networks in active sharing of content.

This is a big opportunity for small businesses working with smaller marketing budgets. Each new Like, Comment, and Share extends your reach on Facebook and gets more eyes on your business.

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Here’s how you get more engagement on your Facebook Fan Page

1. Figure out what people want from your Facebook Fan Page

  • 42% of Fans Like a Page in order to get a coupon or discount
  • 41% Like a Page to receive regular updates from a brand
  • 35% Like a Page in order to participate in contests

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2. Photos get people engaged

Posts with images receive 39% more interaction[4]

Photos get 104% more comments and 84% more click-throughs than text-based posts[5]

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3. Shorter is better

Watch your Likes soar by 27% if you keep your text under 80 characters[7]

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4. Smiley and winky face your way to more shares, comments, and likes

The simple addition of an emoticon can increase your audiences engagement with your posts by more than 33%.

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5. Gamify your Facebook posts to get lots of sharing

Turning your posts and status updates into games of picking a favorite, quizzes, or trivia contests can up your shares by 30% or more.

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Engagement is critical to getting the most out of your small business marketing budget.

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[1] https://www.addtoany.com/blog/

[2] https://www.sociallystacked.com/2013/07/by-the-numbers-why-people-become-facebook-fans/#sthash.R9VK93pL.dpuf

[3] https://mashable.com/2012/05/16/high-engagement-on-facebook-coupons/

[4] https://www.bitrebels.com/social/facebook-science-engagement-infographic/

[5] https://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

[6] https://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx

[7] https://www.slideshare.net/chrisrawlinson/buddymedia-strategies-for-effective-facebook-wall-posts

[8] https://tracksocial.com/blog/category/social-media-platforms/facebook/

[9] https://www.bitrebels.com/social/facebook-science-engagement-infographic/

[10] https://mashable.com/2012/05/16/high-engagement-on-facebook-coupons/