LinkedIn is a powerful tool that you can use in order to improve the sales of your business. It is a social network for salespeople and business owners. Some people use it to find employees, but it can also be used in order to streamline your sales method. The first part of taking advantage of this process is making sure that you understand who your customers are and what type of mindset they have. With that in mind, here are 5 sales tips that you can use in order to take advantage of LinkedIn.
1. Create a Clear Profile
It is surprising how common it is to find profiles that don’t really explain what a company even does. More than boasting about the benefits of any particular company, a LinkedIn profile should make it clear what service it provides to its clients or customers. It should go on to explain what results you can provide for your clients, and how things will improve for them if they work with you rather than somebody else or nobody at all.
2. Do Your Research
With LinkedIn, you have access to all of the information that you need in order to find the right person to get in touch with. It makes it possible for you to know everything that you need to in order to have a good business relationship before you even begin speaking with them. All of this makes it much simpler for your first sales call to go much more smoothly than it otherwise would.
3. Build Lasting Relationships
This is one of the sales tips that often goes ignored, but it is perhaps the most important. In order for a company like LinkedIn to be useful for you, you absolutely must use it on a regular basis. It is a good idea to use the system for about twenty minutes every day, keeping in touch with your business contacts. This ensures that your clients and business contacts don’t forget about you, so that you will be one of the first people that they get in touch with if something comes up that you have the skills to help them with.
4. Write Recommendations
If you work with somebody and you feel that they were legitimately helpful, be sure to recommend them. If you already have a working relationship with somebody who has an account, offer to write them a recommendation as well. In many cases, you will get a recommendation in return.
It is also a good idea to request recommendations from clients. Don’t get pushy about it, just realize that most people don’t think to do it without some prompting.