Kaleidico - Rescuing Online Marketing Failures

Kaleidico - Rescuing Online Marketing Failures

Start a conversation with someone in online marketing.

More than likely you will quickly drift off into a conversation about websites and design. Depending on how much it’s going to cost you to talk to them some more you will probably also hear about brand image.

Internet Marketing, All Glamor and No Sales

Hopefully the meter isn’t running during all of this because you are going to be waiting for years to get some ROI on that little discussion.

That’s the problem with most Internet marketing companies.

Granted they’re pretty–fresh faced new college types, fancy desks, ergo chairs, expensive Macs, and designer frames (you pay for this). But, what does that get you?

  • No experience selling anything
  • Clean work spaces–empty minds?
  • Comfortable butts and good posture.
  • (We like Macs, the Macs can stay)
  • No smash mouth selling, that requires sturdy eye wear

Obviously none of this gets you what you need–SALES!

Kaleidico Internet Marketing is Sales Lead Generation

With Kaleidico you get something different.

Kaleidico, a Detroit-area online marketing agency, been selling online since 2005. Our company has Internet marketers that we’re generating leads and closing Internet leads back in the late-90’s, when that was something weird.

This experience has us looking at your Internet marketing challenge quite a bit differently.

We start with the end game in mind. We spend time learning:

  • Characteristics of your current customers?
  • How customer find you now?
  • How your sales process works?
  • Why customers buy from you?
  • How a sale closes in your business?

Then we dig into the Web, plug into your customers’ mind, and design an online marketing strategy that will pull more of those people to you, via the Web.

Of course, we’re thinking sales so this doesn’t mean…

  • Popping up a website to drop in your lap, or
  • Generating tons of Twitter followers, or
  • Blowing thousands of your dollars on Google AdWords

…no, this is creating and integrated online marketing plan.

Then, executing to make your phones ring and emails ding!

Kaleidico’s Online Lead Generation Process

Our process starts with a solid home base.

We make sure that your website is lead generation capable, which means:

  • Good search engine visibility
  • Compelling and relevant content
  • Conversion features (lead forms, phone numbers, sharing)
  • Clear Calls to Action

Then we begin building traffic-generating outposts. These are like little beacons out in the vast ocean–it captures attention and guides in relevant prospects (visitors). Some call this content marketing.

We call it: bait!

Our next steps are the ongoing, consistent marketing techniques that will bring you a steady stream of sales leads…

We promote. We sell. We attract.

This is done through a variety of techniques, depending on the client and the goals. Here are just a few:

  • Traditional Paid Media (i.e., PPC)
  • Traditional Earned Media (i.e., SEO)
  • Content syndication
  • Guest posting
  • Social networking

Finally, we look at what we’ve done and make adjustments. We’re always looking to improve and beat last months numbers.

That’s why this Internet Marketing Company won’t fail you!

About Bill Rice
Bill Rice is the Founder & CEO of Kaleidico. Bill is an expert in designing online lead generation strategies and programs. Kaleidico blends web design, development, SEO, PPC, content marketing, and email marketing to generate leads for mortgage lenders, law firms, fintech, and other businesses looking to grow a consumer-direct online strategy.

More Recent Blog Posts

8 Emerging Trends in Mortgage Marketing for 2024: What to Watch Out For

Analyzing the Success of Top Mortgage Marketing Campaigns: Key Takeaways

Designing a Mortgage Marketing Campaign: From Planning to Execution