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3 Step Tactical Digital Marketing Plan for New Marketing Director

new marketing director conference room

Congratulations! You’re a brand new marketing director.

I’m confident that your creative brain is bursting with grand strategies – ideas that are sure to grow your new company and help them hit all the revenue targets that have previously evaded them.

But, I encourage you to pause, come out of the clouds for a moment, and listen.

My experience, working with hundreds of new marketing directors, urges me to caution you, to begin with, something smaller and more tactical in the first couple of weeks.

Use this 3 Step Tactical Digital Marketing Plan to ensure your digital platform is ready to launch your more significant digital strategies.

  1. Assess your website
    • Do you own the domain name? Where is it registered? Is it set to auto-renew with a valid credit card?
    • Where is your DNS hosted? Is it set up correctly?
    • Where is your website hosted? Who controls/owns the web hosting? Is your website running on https:// (secure) with a valid SSL certificate?
    • What is your website built on (WordPress is currently the most popular CMS)? Is your CMS software and plugins all secure and up-to-date?
  2. Review Google Analytics
    • Do you have access?
    • Is it properly installed and consistently tracking?
    • Are you using Google Tag Manager?
    • Do you have Goals or eCommerce tracking set up?
  3. Review Google Search Console (previously called Google Webmaster Tools)
    • Do you have access?
    • Is it connected to Google Analytics?
    • Is your website indexing properly in Google?
    • Are there any errors?
    • Is your website getting important impressions and reasonable clicks and rankings?

Much of this might sound a bit technical and confusing, but it’s the foundation of a digital marketing platform. Too often organizations overlook the importance of these elements and find that their digital assets are owned, mismanaged, or rendered ineffective by another entity or agency.

If you’re a brand new marketing director put this short tactical list at the top of your onboarding priorities.

If you have questions or need help evaluating any of these areas, drop us an email at hello@kaleidico.com.

Photo by Damir Kopezhanov on Unsplash

About Bill Rice

Bill Rice is the Founder & CEO of Kaleidico, a digital agency. Bill specializes in providing law firms, attorneys, banks, and emerging technology clients with lead generation strategies enabled with content marketing, SEO, PPC, and email marketing.

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