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You know efficient team management will help your bottom line, but many businesses struggle to make this dream a reality. Oddly enough, some of the most familiar team management tools are some of the biggest efficiency killers.

Email and meetings are a time suck for many workers, whether they’re in content marketing or sales. However, these problems don’t happen in a vacuum. For clients, this inefficiency can spill over into missed project goals or deadlines. Ugh.  

The top solution many top businesses are turning to? A cloud-based team collaboration tool called Slack. Here’s why we’re a big fan.

Summarizing Slack

Just what is Slack? Here’s a brief summary. It’s now the fastest growing business-use app to date. Its public launch was only 2.5 years ago, but it’s up to 2.3 million active daily users as of February.

This feature-rich group-chat application has several benefits over traditional productivity tools. Here’s one take:

Slack combines the core benefits of email, the reactive speed of text messaging, the accessibility of social networks, and the responsiveness of mobile to deliver a solution that looks simple on the surface while packing a powerful punch under the hood.

Using Slack to Improve Team Management

There’s a number of ways businesses, from tech startups to online publishers, are using Slack to stay focused and improve their team management via the app’s three communication pathways: channels, direct messages, and private groups.

Many are focusing on making their internal communications as public as possible. When sales can see what marketing and customer service are working on and vice versa, companies see improved productivity and increased transparency. The added context also benefits a team’s decision making.  

Centralizing a business’s or department’s work has other added benefits. Communications — email, text, Google chat, meetings, document sharing, etc. — can all live under one roof. A number of users report faster response times with tools like Slack over traditional channels like email.

Slack also thought about separating out communications the whole group doesn’t need to be involved in. Direct messages allows for quick one-on-one chats. Separate “channels” let teams funnel high volume discussion topics into their own thread, while private groups let managers use the same app for confidential discussions.

Using Slack to Achieve Your Client Goals

Besides helping you manage a team, the app can help you stay focused on achieving your client goals. Companies are using the app for a number of different customer facing functions.  

The productivity tool interfaces with more than 280 apps from file management to analytics. Customer support teams can benefit from automated message notifications for support requests and help tickets. Marketing teams can monitors social media channels and blogs for mentions of their own company or that of their marketing clients. Both examples leads to faster and more attentive customer service.

Still others businesses use the visibility of the inner workings to improve transparency by sharing their workflow with clients. This typically leads to fewer client email questions, more trust, and higher client satisfaction.


For teams where efficiency is a concern and meeting client goals is crucial, Slack is a good option. While it’s true onboarding a new tool can be a challenge, the pluses outweigh the negatives for many Slack adopters. Considering email debuted over 20 years ago, it just might be time for you and your team to try something new.

Curious how Kaleidico can help you reach your customer and client goals? Give us a call at 313-338-9515 or email us at to find out.