Generate high-quality resident leads now
Let’s reach your target audience right where they are, including seniors and the loved ones that help them navigate a transition to senior care.
Kaleidico brings more than two decades of experience helping senior living communities thrive. With our industry knowledge and a comprehensive range of proven digital marketing services, we provide an entire lead generation program to attract more resident leads and grow your business.
Kaleidico’s senior living marketing services
- Website design and development
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Content marketing
- PPC ads
- Email marketing
- Social media
- Qualified leads to buy
Senior Living Web Design & Development
A well-designed website is the digital front door to your senior living community. It’s a chance to preview your community to potential residents and their families. Providing a well-designed, user-friendly experience should be the top priority.
A Kaleidico-made website will:
- Highlight your unique selling points: Showcase your community’s amenities, services, and culture in a well-organized, easy-to-navigate way.
- Optimize for mobile devices: Your clients’ searches often start on their phones. We’ll ensure your website looks great and functions smoothly on all devices to capture every possible lead.
- Improve lead generation: Implement strategic design elements and calls to action to capture potential residents, including lead paths, lead magnets, and contact forms.
- Enhance your brand reputation: Project a professional and trustworthy image. Show off what sets your community apart from other senior living facilities. Include testimonials from current satisfied residents and their families to let users know you’re a community to be trusted.
Lead Generation for Senior Living Communities
As the population ages, the need for quality senior care solutions surges, and senior living communities must adapt to meet this rising demand. They’ll need a robust lead generation strategy to capitalize on this growing market. Kaleidico offers a comprehensive suite of digital marketing services designed to attract and convert qualified leads.
Our proven lead generation framework involves these steps:
- Identify Your Target Audience: We pinpoint your ideal residents’ and their loved ones’ specific demographics, pain points, and decision-making processes.
- Optimize Your Online Presence: We enhance your website’s visibility through SEO, ensuring it ranks above competitors in search engine results. Local SEO is also polished to capture locals looking for your services.
- Craft Compelling Content: We create engaging content, such as blog posts, videos, and social media posts, to educate and inform your audience. To go above and beyond just generating traffic, we make the content work for you by using it to convert users into leads.
- Implement Effective Email Marketing: With the newly collected contact information, we help you nurture leads and drive conversions with personalized email campaigns.
- Utilize Paid Advertising: Organic content combined with paid advertising is a winning combination. We leverage paid advertising platforms like Facebook and Google to reach your audience with targeted ads.
- Track and Analyze Performance: Every move we make is supported by data. We monitor key metrics to measure the success of your campaigns and adjust as needed based on results.
SEO for Senior Living
SEO stands for search engine optimization. Through our data-driven approach, we work to get your community to rank higher on search engines so that the right users can find you. We’ll target the specific keywords and search phrases used to search for your services.
For example:
- Assisted living near me
- Memory care facilities
- Independent living communities
Our expert content team uses terms like these to craft original and educational content. Your website will also be optimized for these keywords to inform search engines and users that your community is associated with these searches.
Senior Living Content Marketing
Utilizing the SEO keyword research we conduct, we create compelling content that resonates with your target audience.
Content could include:
- Blog posts: Expertly written articles on relevant topics in the industry
- Infographics: Visually appealing ways to convey information and statistics
- Social media posts: Meet your audience where they are by appearing in the social feeds they’re most likely to use
- Checklists: Free resources to help potential clients navigate through the journey of senior care for themselves or a loved one
- Lead magnets: Comprehensive resources detailing every important aspect of senior living that a client needs to know, available for a free download in exchange for their email
- Guides: Simpler and more concise than a lead magnet, typically educating the reader about a specific topic, such as “The Family Guide to Recognizing Signs of Dementia in Your Loved One”
Kaleidico’s in-house team of experienced content creators delivers thoughtfully put-together content that positions your community as an authority and a trustworthy source in the vast world of senior care.
Email Marketing for Senior Living
Email is one of the most powerful digital marketing tools in the toolbox. Once your customer relationship manager (CRM) is full of potential clients, use email marketing to stay top-of-mind, convey new services and events, and ultimately nurture leads until they’re ready to make a sales decision.
Build strong relationships with potential residents and nurture them through the sales funnel with effective email marketing, including:
- Personalized email campaigns: Tailor your messages to your audience’s specific needs and interests.
- Automated email workflows: Streamline your marketing efforts and save time.
- Email analytics: Track your email performance and optimize your campaigns for maximum results.
Kaleidico will help you get the most out of your leads by crafting compelling campaigns that drive conversions.
Improve ROI with a full turn-key marketing team
Kaleidico offers an entire experienced turn-key marketing team that provides all of the services and expertise you need to generate exclusive leads — for the same price as hiring one Marketing Director.
Our proven marketing services combine each of the core outbound strategies needed to generate quality ongoing leads for your sales and outreach team.
- We generate senior living traffic from reliable sources.
- Convert traffic to prospects, guiding them to become qualified resident leads.
- Connect leads to your outreach team from your optimized website.
Your target audience is growing. Will you be the one to reach them?
By 2050, the world’s population of people over 60 will nearly double and the market for senior care in the near future is projected to grow.
Awareness of elderly care options is also rising. Growing demand for care services drives the market’s expansion due to the rapidly aging population’s increased need for care and increasing prevalence of chronic illnesses.
Reach Seniors On the Right Digital Marketing Channels
Ages 50+ use these channels to stay in touch
94%
Use texting
88%
Use email
74%
Use social media
Source: Search Engine Journal’s 6 Ways To Target Seniors More Effectively In Digital Marketing
Start with our 90-Day Senior Living Marketing Plan
Senior Living Marketing FAQs
Kaleidico will work with you to assess your current digital marketing channels and strategies. From there, we’ll apply our proven framework for generating and converting leads.
This involves a combination of targeting the right audiences, educating them on their options, and guiding them to connect with your community to provide the solutions they need.
For senior living services, this often means targeting and helping the adult children of seniors, as they’re often the ones navigating or assisting with this important life transition.
Our free discovery and strategy session is a chance to get to know one another without any strings attached.
Once you schedule a session at a time that works for you, we’ll meet for about 30 minutes to ask questions and get to know your pain points. We’d also love to discuss your hopes for future goals.
Together we’ll talk through how our services could help, the results you could see and when, as well as how we would work together and whether this is a mutually beneficial partnership.
We’ve shaped our marketing services and price points to be effective and affordable for any size organization, from a single community, to national organizations with several locations.
Our senior living clients also have varying levels of licensing so we’re familiar with the differences in independent living, assisted living, memory care, and everything in between.
Kaleidico has worked with senior living communities and within various industries for more than two decades. We’ve run into many different scenarios, obstacles, and objectives from organizations, in varying market conditions.
We’re your partner in strategizing where your marketing efforts will get the best results.
With our tested framework as a senior living marketing agency, we know that digital marketing and lead generation strategies need to flow with the evolution of your business and complement your current structure and systems.
Our team is transparent, honest, and collaborative, working to keep up with your evolving needs. We’re with you as changes happen in the market, with your potential customer base, and with the ever-growing digital marketing tools available.
As more prospective residents discover you through targeted online channels, our full marketing strategy will also show what sets you apart and educate your audience about what they’ll experience when working with you. When they engage to become an online resident lead, they’re already warmed up.
Generating and capturing these audiences generates referrals, makes sales and outreach easier, and stocks your waitlists for leaner times.