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Senior Living Marketing

Convert Residents and Fill Your Waitlist

Attract qualified residents to your assisted living and memory care communities with our targeted marketing services.

Schedule a Discovery Call

Share some quick details, and we’ll schedule a free discovery and strategy session. See how Kaleidico helps to attract residents quickly.

Generate high-quality resident leads now

Let’s reach your target audience right where they are, including seniors and the loved ones that help them navigate a transition to senior care.

Kaleidico brings more than two decades of experience helping senior living communities thrive. With our industry knowledge and a comprehensive range of proven digital marketing services, we provide an entire lead generation program to attract more resident leads and grow your business.

Kaleidico’s senior living marketing services

  • Website design and development
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Content marketing
  • PPC ads
  • Email marketing
  • Social media
  • Qualified leads to buy

Improve ROI with a full turn-key marketing team

Kaleidico offers an entire experienced turn-key marketing team that provides all of the services and expertise you need to generate exclusive leads — for the same price as hiring one Marketing Director.

marketing director vs Kaleidico marketing team

Our proven marketing services combine each of the core outbound strategies needed to generate quality ongoing leads for your sales and outreach team.

  1. We generate senior living traffic from reliable sources.
  2. Convert traffic to prospects, guiding them to become qualified resident leads.
  3. Connect leads to your outreach team from your optimized website.

Your target audience is growing. Will you be the one to reach them?

By 2050, the world’s population of people over 60 will nearly double and the market for senior care in the near future is projected to grow.

Awareness of elderly care options is also rising. Growing demand for care services drives the market’s expansion due to the rapidly aging population’s increased need for care and increasing prevalence of chronic illnesses.

Reach Seniors On the Right Digital Marketing Channels

Ages 50+ use these channels to stay in touch


Use texting


Use email


Use social media

Source: Search Engine Journal’s 6 Ways To Target Seniors More Effectively In Digital Marketing

Start with our 90-Day Senior Living Marketing Plan

We’ve broken down our proven 90-day senior living marketing plan. See for yourself how we optimize digital marketing and fill resident waitlists.
Download the 90-Day Senior Living Plan

Senior Living Lead Generation FAQs

How do I reach more seniors and families that need senior care services?

Kaleidico will work with you to assess your current digital marketing channels and strategies. From there, we’ll apply our proven framework for generating and converting leads.

This involves a combination of targeting the right audiences, educating them on their options, and guiding them to connect with your community to provide the solutions they need.

For senior living services, this often means targeting and helping the adult children of seniors, as they’re often the ones navigating or assisting with this important life transition.

What does a discovery call with Kaleidico entail?

Our free discovery and strategy session is a chance to get to know one another without any strings attached.

Once you schedule a session at a time that works for you, we’ll meet for about 30 minutes to ask questions and get to know your pain points. We’d also love to discuss your hopes for future goals.

Together we’ll talk through how our services could help, the results you could see and when, as well as how we would work together and whether this is a mutually beneficial partnership.

What size senior living communities does Kaleidico work with?

We’ve shaped our marketing services and price points to be effective and affordable for any size organization, from a single community, to national organizations with several locations.

Our senior living clients also have varying levels of licensing so we’re familiar with the differences in independent living, assisted living, memory care, and everything in between.

Kaleidico has worked with senior living communities and within various industries for more than two decades. We’ve run into many different scenarios, obstacles, and objectives from organizations, in varying market conditions.

What is it like to partner with Kaleidico’s marketing team?

We’re your partner in strategizing where your marketing efforts will get the best results.

With our tested framework as a senior living marketing agency, we know that digital marketing and lead generation strategies need to flow with the evolution of your business and complement your current structure and systems.

Our team is transparent, honest, and collaborative, working to keep up with your evolving needs. We’re with you as changes happen in the market, with your potential customer base, and with the ever-growing digital marketing tools available.

How will lead generation fuel my business?

As more prospective residents discover you through targeted online channels, our full marketing strategy will also show what sets you apart and educate your audience about what they’ll experience when working with you. When they engage to become an online resident lead, they’re already warmed up. 

Generating and capturing these audiences generates referrals, makes sales and outreach easier, and stocks your waitlists for leaner times.

Schedule a Discovery Call

Share some quick details, and we’ll schedule a free discovery and strategy session. See how Kaleidico helps to attract residents quickly.

Start converting more residents

Connect with us to execute strategic digital marketing strategies that convert more qualified residents and fill your waitlist. We’ll handle lead generation so you can focus on serving seniors and their families.

Schedule a Discovery Call