I have notice the volume on the “sales-ready” lead concept has really been turned up lately. What does this mean?

It sounds a lot like an excuse to me.

I don’t see a lot of the sales leadership greats–Zig Ziglar, Jeffrey Gitomer, Harvey MacKay–talking about how to close a “sales-ready” lead. However, they do talk a lot about behaviors and processes that help you get more people “sales-ready.”

Sure, if you are in an organization big enough to have a marketing department they should work hard to be the best. But, are they really responsible for delivering “sales-ready” leads?

In my opinion, if that is the case then you should just add a shopping cart to your website and fire all the sales people.

What do you think?

  • What is your definition of a “sales-ready” lead?
  • Who is responsible for getting it to that status?
  • Do you use this terminology in your sales process?

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About Bill Rice
Bill Rice is the Founder & CEO of Kaleidico. Bill is an expert in designing online lead generation strategies and programs. Kaleidico blends web design, development, SEO, PPC, content marketing, and email marketing to generate leads for mortgage lenders, law firms, fintech, and other businesses looking to grow a consumer-direct online strategy.

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