Pubcon 2012: No Way This Stays in Vegas


Search engine and social media leaders will soon converge on Las Vegas for Pubcon 2012—and, of course, Kaleidico Digital Marketing will be there. The conference starts October 15th and runs through the 18th, and Kaleidico blog is pretty excited to see what’s hot in the digital streets these days.

Las Vegas is a good setting for a convention based on emerging technologies. The city, after all, is a poster-child for rapid growth, having sprouted up from the parched desert sands based on little more than a vision for the future. In that way, Vegas is a little like the modern digital marketplace—a bustling, noisy, sometimes disorienting world unto itself, and there are plenty of winners and losers in both.

And that’s why we’re going. The gambling has nothing to do with it.

Absolutely nothing. No, we’re not going for the slot machines. Not for the surrealist oddities of Cirque du Soleil. Not even for Wayne Newton(!)

Kaleidico founder Bill Rice and social media strategist Nicholas Martini will be venturing to the (slightly) tamer parts of Sin City to compare notes with colleagues, catch up with competitors, and talk shop with online luminaries of all stripes. They’ll discuss the latest strategies, tactics, and tools that will help our clients cut through that dizzying, casino-like online marketing atmosphere and come out with ‘the house’s money’, so to speak.

While there, Kaleidico leadership will meet with Matt Cutts, the head of Google’s Webspam team. He’s the innovator who wrote the first version of Google’s family filter, SafeSearch. Other notable Pubcon presenters include Microsoft Senior SEO Architect Derrick Wheeler, BlueGlass Interactive President Greg Boser, Jeffrey and Bryan Eisenberg of Eisenberg Brothers & Associaties, SEO Coordinator Topher Kohan, and many more.

The topics being discussed in presentations, roundtables and other events at Pubcon include developments and trends in pay-per-click (PPC) and landing page optimization, SEO, social media marketing, and content strategy.

So, as you can plainly see, the gambling has nothing to do with it.

Nothing whatsoever. Further, speakers will address the importance of online relationship building, fostering web-based communities, blog construction, analytics and card-counting.

Wait, what was that last one?


Uh-huh. You DO know that the gambling has nothing to do with it, right?

Fully aware. I think that goes without saying. But look, it’s still Las Vegas. Will there be buffet food? Yes. Will ATM fees exceed $5 per transaction? Naturally. Will there be broken men (not attending Pubcon, of course), shuffling the streets, mumbling to themselves, wondering what just happened at the tables? You know there will be. It’s Vegas.

But Pubcon 2012 is about exploring the cutting-edge of digital marketing. Our business in Las Vegas is actually kind of the opposite of gambling; we’re looking for sure-things—not risky bets—for our clients.

And for Kaleidico’s Pubcon 2012 attendees, what happens in Vegas won’t stay in Vegas.

Our team will be coming back armed with all the latest information, anxious to let you know about what’s happening in our field. We’ll examine what’s working for us; what’s working for others; what’s new and promising but still needs work, etc; etc.

Just like Las Vegas, in digital marketing, all that glitters isn’t gold, so it pays to know everything you can. Pubcon promises a treasure trove of industry insights and we can’t wait to put that knowledge to work for our clients.

Are you heading to Vegas for the convention? Are you interested in the ever-changing conditions of the digital marketplace? Stay tuned to hear about our experiences at Pubcon 2012!

(Follow us on Twitter: @kaleidico, Bill Rice: @billrice, Nicholas Martini: @nick_martini)

About Marco Maceri

Marco Maceri is the Associate Creative Director at Kaleidico Digital Marketing. With a background in politics and writing, Marco prides himself on his ability to communicate with people and craft messaging strategy that truly imparts the raison d’etre of a brand to its audience, furthering the interests of both. He’s also got an acerbic wit and considers himself a connoisseur of pop culture.

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