Podcast – Lead Traffic Formula: Getting the Right Traffic and Making it Convert

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Episode 18: Lead Traffic Formula: Getting the Right Traffic and Making it Convert

Description: Everyone has a website, but few use it as a primary channel of revenue. In my experience this is often because of two critical blind spots: we don’t know how Internet traffic (i.e., website visitors) really works and we don’t know how to get those visitors to turn into sales leads (i.e., inquire about our products and services). This week we’re going to walk through the nuts and bolts of what I like to call the Lead Traffic Formula.

Welcome/Intro (1 min) – Bill

Segment 1: Small Talk (2 min) – Bill

Segment 2: (10 min)

  • Lead Traffic Formula – New Visitors > Audience > Capture > Nurture > Sales-ready Leads
  • Audience development
    • Search – Organic, PPC, Remarketing
    • Content
    • Social Media – Organic, Ads
    • Referral
    • List acquisition
    • Cold outreach
  • Capture/Nurture
    • Email
    • Facebook Messenger/Group
    • SMS
  • Sales-ready Leads
    • CRM
    • Drip Emails

Segment 3: Biggest challenge or rabbit hole of the week? (5 min)

Segment 4: Hottest trending marketing topic of the week? (5 min)

Segment 5: Week’s Top Recommendation (2 min):

Outtro: Play out