Description: Everyone has a website, but few use it as a primary channel of revenue. In my experience this is often because of two critical blind spots: we don’t know how Internet traffic (i.e., website visitors) really works and we don’t know how to get those visitors to turn into sales leads (i.e., inquire about our products and services). This week we’re going to walk through the nuts and bolts of what I like to call the Lead Traffic Formula.
Welcome/Intro (1 min) – Bill
Segment 1: Small Talk (2 min) – Bill
Segment 2: (10 min)
Segment 3: Biggest challenge or rabbit hole of the week? (5 min)
Segment 4: Hottest trending marketing topic of the week? (5 min)
Segment 5: Week’s Top Recommendation (2 min):
Outtro: Play out