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Episode 12: Crank Up Your Customer LTV
Description: Marketing has a distinct role to play, alongside the product team, to create a better post purchase customer experience to increase the LTV of your customers.
Welcome/Intro (1 min) – Bill
Segment 1: Small Talk (2 min) – Bill
Segment 2: (10 min)
- SaaS – Adoption and retention is a much a marketing challenge as it is a product one
- There’s no one better to inform your marketing than customers who bought what you’re selling
- Teach them how to use your product or service – ongoing engagement
- Make them an evangelist
- Totally happy customers not only stay customers they make more customers – referral marketing starts with delivering a superior customer experience
Segment 3: Biggest challenge or rabbit hole of the week? (5 min)
MC: Freelancers. Hiring, prepping, engaging, getting a good result, managing the ROI, and more, much, much more.
Segment 4: Hottest trending marketing topic of the week? (5 min)
MC: Surveys and how to use them. Not a “trending topic” but a hot one this week in my world
Segment 5: Week’s Top Recommendation (2 min):
MC: PC Gaming – take a break, treat yourself. (PlayerUnknown’s Battlegrounds)
Outtro: Play out