Digital Marketing Strategy & Operations

Digital marketing is a magical blending of technology and creativity.

Kaleidico has been practicing this art and science for over 15 years. This gives us the skills and experience to efficiently turn your marketing program into a lead generation system.

Our unique Lead Traffic Formula combines the following framework for consistent and predictable traffic and lead growth:

  • Search Marketplace Analysis – market and competitive research and analysis
  • SEO/PPC – traffic generation
  • Content Strategy – lead capture
  • Email Marketing – lead nurturing

 

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Digital Marketing Services & Strategy

Kaleidico, full-service digital marketing, and advertising agency offers a complete spectrum of marketing services. Our agency specializes in lead generation and aggressively growing new startups, business initiatives, or products. Here are just a few of the service areas we typically include in our client engagements.

Marketing Strategy

Tactics, without a focused strategy, is the top cause of failure. Kaleidico begins by acquiring a deep understanding of your ideal outcomes and your customer. This combined with our experience defines a strategic plan that we will use track successes and inform pivots throughout our engagement.

Inbound Marketing

It isn’t beautiful if it doesn’t work beautifully. This is a guiding principle at Kaleidico. We believe that marketing must drive results. Our inbound marketing programs are integrated channels designed to leverage your existing marketing assets and strategic advantages to consistently drive reliable revenue.

Lead Generation

Kaleidico is a digital marketing agency that focuses on lead generation. We leverage strategies and tactics that span the traditional and digital spaces to develop and execute strategies that are designed to acquire, nurture, and convert consumers into loyal customers. Your marketing should be driving action.

Email Marketing

Undeniably the most powerful tool in your marketing arsenal, a sophisticated, targeted, and consistent email marketing program often returns the highest ROI of any other tactic. You should be leveraging your existing customer relationships to communicate additional valuable products and offers.

SEO/PPC Strategy

Web traffic is the lifeblood of any digital marketing strategy. However, getting traffic, or visitors, to your website, is no easy endeavor. The Internet is full of possibilities. Only an experienced blend of search engine optimization and pay per click art and science can you consistently bring relevant new visitors.

Content Marketing

In any marketing program, a business should have a long game and a short game. Content marketing is your long game. Utilized to increase organic search traffic, acquire users for nurturing programs, and create a business-client relationship based on value, content is an integral part of an overarching digital strategy.

Web Development

Every successful digital marketing strategy requires a capable web platform. The Kaleidico web development team are experts at building online lead generation platforms that are optimized to engage web visitors, delivering a unique user experience, and ultimately converting these folks into customers and revenue.

Digital Advertising

Advertising is still the key to growing a brand and a product to market leadership. Unless you’re content to plateau as a small market player you need to consider your advertising strategy. The opportunities to precisely target the right customer and grow on new platforms and in new markets have never been greater.