It really is amazing how much marketing there is online. Maybe more amazing is how much of it simply doesn’t sell. That really is the disconnect, isn’t it?
Marketing with Sales in Mind
I haven’t run into a single client that wants to hire us for marketing. The real truth is you’re considering Kaleidico for only one reason–you need sales leads. You want your email filled with leads and your phone ringing with eager buyers.
We get it. And were probably one of the few marketing firms that do. Making us very different and you lucky that you found us.
Getting to Sales Leads Fast
From the moment we meet you will notice something different. We will dig deep into your products, your service, and your unique angles on the market.
We want to know:
- What you got?
- What it’ll do for your prospects?
- What you want them to do?
This is the magic formula for generating sales leads.
Kaleidico’s process is to use our knowledge of social media, SEO, Pay-Per-Click (PPC), copywriting, and creative to drive as many targeted prospects as possible into your sales funnel–and do it quickly.
Our approach is not a formula. We look closely at your business and your ideal customer, then we determine where they hang out and the best way to get their attention.
Let me give you a couple of examples:
Mortgage Lenders: Homeowners and home buyers are in the market for relatively short and infrequent periods of time. When they enter it is usually via search or referral.
Therefore, our campaigns in this industry typically have an emphasis on SEO and PPC to drive them into the funnel and email marketing to keep them there until they convert.
B2B Software Sales: This is a totally different marketing puzzle. In this case we are hunting down corporate executives and decision makers. These customer need the credibility, capabilities, and expertise of the solutions and companies they chose to be self-evident. They need to be confident that when they walk into their boss or software committee and say, “this is who I picked” everyone goes–”I thought that’s who we would probably go with.”
That’s why our campaigns in this industry emphasize content marketing. We like to drive out high quality content (i.e., whitepapers, webinars, presentations) into the various primary and secondary distribution channels executives rely on for information.
Retail Sales and Events: We’re going to have to be honest, these are really fun campaigns to run. Retail is all about style and experience. These customers need to be convince they are doing or buying the hottest trend in the market. If it’s an event or venue we are promoting we need to convince consumers that this is what everyone (that is anyone) is doing.
Our campaigns in this industry are usually filled with buzz generating approaches: Facebook, Twitter, Foursquare, user generated content (pictures, videos, reviews), contests, games.
You Have to Try This
Are you ready to get started? I can’t imagine why you wouldn’t.
But, just to make sure you don’t make the wrong decision–leaving this page without starting the conversation with us about generating sales leads for you. Can you risk missing sales opportunities this month? I’m going to make it ridiculously easy.
All you have to do is fill out this form (see how fast we call):