This client is in the highly competitive financial services market. This environment presents two distinct challenges: 1.) Standing out from the crowd and, 2.) making a very dry topic interesting.
Collaborating with our client, we developed a strategy that would leverage the strong personal finance blogging community and a compelling infographic to attract a highly targeted new audience to our client’s website and relevant products and services.
Using a combination of digital marketing promotion–social media, SEO, and PPC–we were able to quickly generate significant new Web traffic and secure a sustainable organic search engine ranking for a strongly relevant new keyword cluster.
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