Creative Brief:
HSPRD is a Chicago law firm bursting with talented attorneys across a broad spectrum of legal practice areas. Yet, their website reflected a severe lack of sophistication, limited visibility of this legal talent, and impossible to discover the breadth of their practice areas.
Kaleidico’s experienced law firm web design team went to work redesigning HSPRD’s neglected website to match their reputation as a top Chicago law firm.
We started with a Brand Strategy engagement. Through this process, we collaborated with HSPRD to develop and document a true brand position and created a Brand Guide for successful and consistent brand implementation. With this foundation, Kaleidico used our expertise and proven law firm design patterns to quickly position and launch into an online marketplace where they had previously struggled to gain traction.