Production Still - Jake with ListIf you are like most sales people, your first lead management system was (maybe still is) a yellow legal pad. Do you ever wonder where this trusty friend can from?

I uncovered who we have to thank here: The History of the Yellow Legal Pad.

(Hat tip to Will Kelly and his Rediscovery of Outlines as a Productivity Tool)

About Bill Rice
Bill Rice is the Founder & CEO of Kaleidico. Bill is an expert in designing online lead generation strategies and programs. Kaleidico blends web design, development, SEO, PPC, content marketing, and email marketing to generate leads for mortgage lenders, law firms, fintech, and other businesses looking to grow a consumer-direct online strategy.

More Recent Blog Posts

8 Emerging Trends in Mortgage Marketing for 2024: What to Watch Out For

Analyzing the Success of Top Mortgage Marketing Campaigns: Key Takeaways

Designing a Mortgage Marketing Campaign: From Planning to Execution