Content Marketing turns visitors into customers…faster.
Content, and Content Marketing, turns visitors into customers…faster. To get people engaging with your business, you’ve got to know their needs—what they’re coming to your site for. Whether it’s content in the form of a blog, a Facebook page, a Twitter handle—it’s all content and it can both attract and condition a growing, responsive audience.
Kaleidico turns your web content into a dynamic method for generating leads and revenue.
What Content Marketing does
By enticing prospects with targeted content (in the form of eBooks, white papers, newsletters, etc.), and inviting them to engage with you to get it, content marketing helps you forge more profitable connections with potential customers.
As a simple example, one method we like to use is gift-giving; the act of providing desirable pieces of content, like those mentioned above, to those who want it—free of any charge, for the small price of an email sign-up.
By providing immediate value, you’re building a trust-based relationship; raising brand awareness while simultaneously generating sales leads. This entire interaction’s genesis began with some kind of content—maybe a blog post, email, Facebook meme, Web video—that has been tailored to appeal to, and find (via search), a specific, self-selected interest.
Kaleidico Content reaches your audience with your voice
Our dedicated team of writers, designers, and producers learn your company’s voice—and sync-up with it. This fusion of your vision and our focus allows us to tailor compelling content that drives visitors to actions benefitting your business.
We work with you to develop an effective communication and social editorial plan, to grab your visitors’ attention and meet their needs. Then we’ll do the most important part—we’ll make sure it gets seen. Amazing content should be viewed and shared and provoke discussion and interaction, not allowed to wither in a dusty corner of the Internet.
High-quality content—images, video, and copy—spurs greater engagement and action. It converts visitors into customers and your marketing investment into revenue—faster.
- Designed to appeal to specific interests
- Builds an audience and cultivates an online community
- SEO-friendly content helps search rankings
- Raises visibility and provides pathways to revenue