Does Your Content Marketing Have a Story?
Stories are powerful. They get remembered. They are retold. They often grow grander over time.
Imagine the impact if your content marketing strategy incorporated the elements of good story development?
Try these elements of story when your create your next viral-hopeful piece of content:
- Passion – Is there a compelling reason to tell the story? Can you capture it and hook potential readers in 140 characters or less? It’s no accident that is the length of a Tweet or a good SEO description meta-tag. Use it.
- A Protagonist – People love a hero. When there’s clearly something or someone to root for there is a reason to care. When there is a reason to care there is a reason to share.
- An Antagonist – A proper villain is always helpful. When there is something at stake then there are consequences for non-action. This kind of urgency can make it clearer to the reader why your content matters.
- Awareness – Try to create a moment when the reader shouts “Aha!” as the hero has the same realization that they can make a difference.
- Transformation – What change is affected? How will the story make an impact. You don’t need to kill the villain, but you should demonstrate the movement that is afoot.
This may seem lofty for a simple piece of content, but I’m assuming you’re creating content for impact. Stories have impact.
What did I miss? How do you create content that matters?
- 8 Attributes of Content That Inspire Action(seomoz.org)
- How Even ‘Boring’ Industries Can Create Interesting Content(hubspot.com)
- Content Marketing Creates Great Links(customerthink.com)