Mortgage Marketing & Lead Generation

Kaleidico specializes in designing, developing, and operating mortgage lead generation and nurturing systems as well as creating custom online mortgage consumer experiences.
Service(s): Mortgage Marketing
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Marketing and Lead Generation for Mortgage Lenders and Lead Aggregators

Kaleidico brings a unique and deep experience in marketing for mortgage lenders and mortgage lead providers. If you have a strategic project focused on generating large volumes of mortgage leads with SEO and content marketing or designing and developing a custom online user experience, we’re your digital agency.

We’re a team of hard-working, straight-talking, Detroit-hustling marketing and development experts who can help you generate a steady flow of leads with digital marketing.

Over the past 15 years, our services have generated millions in profits for our clients and exceptional experiences for their customers.

We Understand Mortgage Marketing

Bill Rice, Kaleidico’s CEO/found, entered the mortgage business in 2000 as part of a team that built and sold to private equity one of the first Internet banks (DeepGreen Bank, a 100% online HELOC lender). After the acquisition, Bill went on to build EquityOnline and run National Home Equity at Quicken Loans.

In 2005, Bill founded Kaleidico beginning as a SaaS mortgage CRM software company, until the 2008 mortgage meltdown forced us to pivot into the full-service digital agency we are today.

Our affinity for mortgage lender has continued as we have assisted the likes of Quicken Loans, Quizzle, Amrock, Ocwen, Homeward Residential, PHH Mortgage, Spring EQ, New Penn Financial, and many other lenders.

Lead Generation & Nurturing is Our Jam

Digital marketing gets really sloppy without a disciplined sequence of communications, and at scale, a carefully crafted automation of these communications.

Most of our wasted marketing ROI is lost to a lack of nurturing systems. Processes designed to educate and equip consumers to be better buyers (sales qualified). We simply stop talking to our audience and they forget that we’re experts at helping them solve their problems.

This is where well designed digital marketing systems can significantly increase ROI and revenue with little increase in personnel and workload.

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