Generate high-quality leads for your law firms today
Law firms can effectively leverage various marketing strategies to generate leads, build strong client relationships, and achieve sustainable growth.
But you don’t have to do it all on your own. For the price of hiring one marketing director, you’ll get Kaleidico’s entire team of marketing professionals on your side.
Kaleidico’s law firm marketing methods will help your business:
- Increase brand visibility
- Attract new clients
- Retain existing ones
- Establish credibility
- Stay competitive
Web Design & Development for Law Firms
Did you know that ⅓ of legal clients begin their search online? What first impression is your firm’s website giving off?
Fuel your caseload with a high-performance law firm website. Generate more qualified leads with a law firm website designed to convert. Kaleidico builds law firm websites that drive clients to contact your firm.
We combine proven design principles with strategic marketing to attract and convert potential clients.
With a custom law firm website from Kaleidico, you get:
- Sophisticated branding and presentation
- Custom platform and features
- Multiple location and attorney pages
- Easy location and attorney management
- Onsite reviews acquisition, management, and page
- Practice area landing pages
- Strategic lead paths and CTAs
- Dynamic legal content and news
- Custom SEO content
- Geo-targeted PPC campaigns
Lead Generation for Law Firms
Don’t let your firm become one of the 26% that fails to track leads. Shockingly, the majority of law firms (nearly 90%) don’t collect the complete contact information of their leads, and nearly 50% of law firms fail to collect any information at all.
Avoid this costly mistake and start capturing valuable lead data today. Your website can be your most powerful lead generation tool. Fuel your firm, attorneys, and practice areas with cases from clients generated as qualified online leads. Kaleidico will show you how.
Kaleidico offers a collaborative approach to law firm lead generation:
- We begin with a discovery phase to understand your firm’s unique needs and goals.
- We’ll develop a comprehensive digital marketing strategy that combines website optimization, content marketing, SEO, PPC, email marketing, and social media to attract and convert potential clients.
- After implementing new marketing methods, receive ongoing support to help you manage and convert leads effectively.
SEO for Law Firms
Search Engine Optimization (SEO) is a powerful tool that can significantly impact a law firm’s visibility and client acquisition and ultimately drive your firm’s growth.
Our team leverages industry-specific SEO techniques, including local SEO and targeted keyword research, to increase your law firm’s online visibility.
Why SEO for law firms matters:
- Increased Visibility: SEO helps your law firm rank higher in search engine results pages (SERPs) for relevant keywords. Potential clients are more likely to find you when searching for legal services.
- Targeted Traffic: Optimizing your website for targeted keywords can attract highly targeted traffic, which ensures that visitors are genuinely interested in your specific service areas.
- Enhanced Credibility: A well-optimized website with informative content establishes your firm as an authority in your field. This can build trust and credibility with potential clients.
- Cost-Effective Marketing: Did you know that 65% of law firms spend most of their marketing budget on online campaigns? SEO is a long-term investment that can yield significant returns. Unlike traditional advertising methods, SEO provides consistent, organic traffic without recurring costs.
- SEO Supplements Other Methods: At Kaleidico, we combine SEO with PPC advertising, social media, and email marketing. This integrated approach ensures your law firm reaches potential clients across multiple channels, driving sustainable growth.
- Improved User Experience: SEO involves optimizing your website’s structure and content to enhance user experience. This can lead to longer website visits, lower bounce rates, and higher conversion rates.
Content Marketing for Law Firms
At Kaleidico, we believe in a holistic marketing approach, meaning that our various methods work together for your firm. Content marketing, for example, works together with other organic lead generation efforts to ensure your website appears to the right audience on SERPs.
Break through the noise with Kaleidico’s strategic content marketing. Many potential clients get lost online, frustrated by endless searches. We’ll help you create a compelling online presence, including blogs, comprehensive guides, and lead magnets that guide potential clients directly to your services.
Email Marketing for Law Firms
So, what do we do with the leads once we secure their information? We nurture them.
- Tailored Sales Cadences: We create personalized sales cadences that include email, text, and voicemail scripts to initiate and maintain contact with leads.
- Effective Email Marketing: Our team develops compelling email campaigns, such as welcome series and newsletters, to nurture leads and build brand awareness.
- Lead Magnet Strategies: We design high-value lead magnets, like eBooks or checklists, to attract potential clients and capture their contact information.
Remember how we discussed methods working in tandem? The contact information we collect from your newly optimized website will go into your CRM for easy reference and organization so you can easily reach out to them and keep your firm at the top of their minds (and inboxes).
How It Works:
- Lead Capture: We create landing pages and calls to action to capture leads through lead magnets and other website elements.
- Email Nurturing: We develop targeted email campaigns to educate and engage leads and move them further down the sales funnel.
- Sales Cadence Execution: We implement sales cadences to follow up with leads, answer questions, and address concerns.
- Conversion Tracking: We monitor lead behavior and adjust our strategies to optimize conversions.
Start with our 90-Day Law Firms Marketing Plan
Marketing for Law Firms FAQs
Kaleidico will assess your current digital marketing channels and strategies and apply our proven framework for generating and converting leads.
This involves targeting the right audiences, educating them on their options, and guiding them to connect with your community to provide the necessary solutions.
We’ll work with you to understand your key service areas and target our methods for that audience.
The discovery session is a free, no-obligation chat. In our 30-minute consultation, we’ll discuss your specific needs and goals, delve into your current challenges and aspirations, and explore how our services can help you achieve them.
There is no pressure—just an honest conversation. Let’s see if we’re the right fit for each other.
Kaleidico has been a leader in the digital marketing space for more than 20 years. During that time, we worked with law firms of all sizes and in many different service areas. We understand the sensitivity and attention to detail this industry requires, and we’re confident we can provide you with the best marketing solutions for your law firm.
Partnering with Kaleidico’s team of professionals is an honest and transparent process. We collaborate with you and adjust our methods to your evolving needs, whether changes to your client base, industry trends, standards, or new tools and techniques. We’ll be your partners in strategizing to flow with the ups and downs of legal marketing.