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The first question that everyone asks when starting to work Internet leads is, “who should I buy leads from?” Our experts at Kaleidico understand the industry and have bought thousands of leads from many different vendors. We know whats important for you to make your revenue numbers. That’s why we have created the LeadMarketwatch. LeadMarketwatch is the only industry tool that ranks and grades lead providers on the numbers that matter most to you the lead buyer—application rates. In order to justify purchasing leads, you have to know that a lead provider will give you the following:
- Fair pricing
- Fresh leads
- Quality inquiries
- Motivated clients
- Consistency
Lead Marketwatch can help you to determine all of these. By peering into the entire Kaleidico network, Lead Marketwatch shows you what percentage of a lead provider’s leads within the network went to application in the same 30 days they were received. How does this help you define the desired attributes of a lead provider?
- Fair pricing—Is the expected application rate of a lead provider high enough to justify the cost they are asking me to pay?
- fresh leads—does the application rate reflect that the leads are from new borrowers that are wanting to apply or is it just old data creating busywork for your team?
- Quality Inquiries—If the application rate is average or above, you can feel comfortable that the lead provider is generating leads that actually came to the site for a mortgage and not an ipod.
- Motivated clients—Because the application rate is rolling every 30 days, the numbers show clients who are ready and able to close quickly.
- Consistency—If the lead provider is not consistent, your monthly revenue won’t be either.
The LeadMarketwatch is your visibility into the Internet lead space. Unlike CRM tools such as Salesforce.com, Siebel, or Microsoft Dynamics, Kaleidico’s disciplined sales process yet open platform allows for uniform measures across every client to be viewed as a whole system. You benefit by being able to compare your current numbers to those of our network as well as determining who your next lead purchase should be through. Make LeadMarketwatch part of your daily news update.
Top Downloaded Whitepapers guaranteed to tune up your Internet lead buying and sales.
- What are Internet Leads and Why Buy?
- Internet Originations Overview
- Internet Lead Sales Plan
- Tips on Buying Leads
- How to Manage Leads
- Increasing Sales Production
- Building a Sales Team
More questions? Give one of our Lead Experts a call at 866.667.5253