Online lead generation is typically focused on driving traffic to the organization’s home page. Sure, this simple and shallow strategy will lead to more visitors, but what are the negative impacts to sales performance--more unqualified leads, more screening, and lots of frustrated sales people wading through junk.

Strategic Online Lead Generation Services

Bottom line-more is not always better. You need precision and strategic and tactical alignment with your products and services.

The idea behind the most successful online strategies is not to drive more leads or simply more traffic, but how to identify, target, and capture better or more qualified leads. Tactically, this can only be achieved through a 360 degree view of an organization's online identity. It is no longer enough to just capture traffic. In an ever challenging and constricting marketplace, capturing existing online market share becomes critical to overall success.

An organization's online plan must include an understanding of the following-

• What is my online identity? What does our organization look like to online traffic?
• Who is using our name to drive their own traffic?
• Am I losing qualified leads because I haven't protected my strategic "centers of gravity"?
• Are we missing opportunities for better leads simply because we are not targeting correctly?

Traditional agencies will focus on driving more traffic and measure their success by flooding pre-sales with more clicks and downloads. Marketing departments will measure their performance by what actions they have taken-increased ad purchases, greater PPC placement, or other necessary initiatives. What IS NOT being discussed and what IS NOT being measured is the online identity of the organization and how it is impacting sales opportunities.

Kaleidico can offer you a regular Online Strategic Intelligence Analysis. This specialized briefing will give you insight into your online identity, an understanding of how your competitors are targeting you, and how you can strategically and tactically capture areas of concentrated potential clients that are sitting outside any traditional marketing or advertising engagement or campaign.

Scope &Deliverables

Online Identity and Strategic Alignment Analysis

Kaleidico's analysis will provide you with a clear picture of where your organization is positioned relative to your objectives and goals. This analysis will allow you to see the following:

• Perception of your organization within social media tools
• Location and ranking of your company domain and keywords relative to your products
• Unwanted associations of your company and products with other online searches

Online Competitive Intelligence Analysis

This review will give you insight into these valuable areas:

• What your perceived competitors are trying to do online
• Who you are REALLY competing with online
• Inefficient use of resources based on net worth of traffic
• Opportunities for strategic development based on competitors efforts

Tactical Online Marketing Plan

In addition to providing in-depth critical intelligence analysis, Kaleidico will lay out a tactical plan that incorporates your goals and objectives into methods of online actions designed to better position and align the organization with its stated strategy. These can include:

• Content strategies to fill gaps in coverage and take advantage of strategic terms and areas of opportunity
• Press Releases to drive exposure, create authoritative content, and exploit keywords using the organization's leverage
• Recommended PPC strategies and opportunities, as well as mis-alignments of paid keyword placement
• Social media methodologies and actions to capitalize on blog traffic and other Web 2.0 outlets with the purpose being to create the appropriate "buzz" in line with the company's stated goals.

Project Methodology, Staffing&Schedule

Using a core tactical team of SEO and identity management experts, in conjunction with proprietary software tools; Kaleidico will provide Compuware management with a more complete picture of their online lead generation challenges, competitive pressures, and opportunities.

HOW OUR PROCESS WORKS

Kaleidico's team and software can combine to give you a truly unique competitive advantage. Unlike your typical marketing agency or SEO firm, affixed on assumptions and intuition, Kaleidico builds on a quantitative picture of your online lead generation competitive space.

We determine where you hold position, strength, and weakness. Then, we cross-reference that strategic picture with that of your competitors' for opportunities. Kaleidico will regularly provide you information and recommendations to help you build a strategic and tactic online lead generation plan. A plan that yields you stronger positions and better sales leads.

Our online lead generation offering is built on a dynamic framework of online identity management, strategic alignment, competitive intelligence, executable recommendations, and metrics driven feedback.

ADDITIONAL SERVICES

In addition to the Online Strategic Intelligence Analysis, Kaleidico can offer the following services as needed.

Search Engine Optimization - Kaleidico is deeply focused in how to build success in online strategies. Because of this experience and understanding, we can tailor an initiative to build and monitor optimization levels for your organization, freeing up your resources for other needs. Allowing Kaleidico to drive the SEO strategy, your organization will get an outside view of what is necessary to breed success.

Pay Per Click - PPC strategies can be an expensive proposition. Countless companies put budget resources into launching a PPC campaign, only to have little understanding of the appropriate targeting, thereby wasting significant investments on worthless traffic that creates bottlenecks in pre-sales and frustrates the sales team. Kaleidico can ensure that the targeted keywords you are buying are the right choices given your overall objectives. Don't simply assume that you are buying traffic in the right space-let Kaleidico optimize it.

Lead Management Systems - Kaleidico is recognized as one of the leaders in online lead management. Our product, icoSales, has been used for 3 years by 5 of the top 10 lenders, as well as financial services organizations across the United States, Canada, and the UK. Our unique and proprietary method of ensuring that leads are distributed efficiently, worked consistently, and contacted effectively has been shown to increase conversion by as much as 6% over previous levels. Our SaaS tool can hook seamlessly into your CRM, giving your telemarketing and pre-sales groups as much visibility and consistency as you expect in your sales team. Kaleidico's lead management experience is recognized throughout the industry as the thought and innovation leaders in lead management.