I’ve always loved the concept of a manifesto.
To me, it’s always felt more like–We’re All In!
When you start small, out of your own pocket, but harbor a grand vision All In! is the only option.
So, here’s our manifesto. It’s a living and evolving manifesto. It’s not stuck in mission statement mud.
- Yep! Yep! – It always starts here. A positive, can do attitude, filled with initiative and passion.
- Guts! – No misplaced bravado, enthusiasm, confidence, or flair on this team. We’re willing to lose, but more importantly we have the confidence we can always pivot to success. That’s Guts.
- Make It Great – Focus on making your product or service great. Don’t be distracted by trying to figure out digital marketing. Let us make sure your target customers know about your awesomeness.
- This is What You Get – Everyone’s in sales at Kaleidico. I’m not sure what marketing is without a sale at the end. That applies to our first interaction with you–we’re going to try to sell you. What we do is too important for your business success to do anything else.
- No Jobs. No Employees – Companies full of jobs and employees seem to breed complacency, theft, and entitlement. That’s a fatal cancer in any organization. You don’t want to hire that into your company as much as we don’t want it in ours. We prefer a tight team aggressively pursuing excellence together.
- No Clients. We Don’t Really Like Clients. – Shocked? Don’t be. We generally find clients difficult to work with and we often grow to loathe them. We prefer partners. We take on your vision and collaboratively feed off the energy we exchange. Cool, huh?
- Just a Favorite Quote – “In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?” ~David Ogilvy
- Words Matter – People don’t read on the Web. True, but why? 99% of the words are psycho-babble, SEO filler, nonsense. Write brilliance. Present it elegantly. Shine a light on it. And you will be amazed.
This is us. This is our manifesto. What do you think? Do we fit?