Have You Designed Your Housing and Economic Recovery Act Marketing Plan?

The recent Federal Economic Stimulus package and now the more permanent Housing and Economic Recovery Act of 2008 is opening a whole spectrum of new people you can help. These programs are not simple for consumers to understand, but therein lies the opportunity. Put on your mortgage adviser hat READ MORE

The Mortgage Market is Soiled. You Better Have a Trust Strategy.

If you are a mortgage broker and you haven't already figured this one out I will state it bluntly--no one trusts us! Sure there is an enormous amount of finger pointing going on. From Wall Street to Main Street everyone has an opinion on who got us here. Guess what? The customer thinks it was you. READ MORE

Build Trust By Capturing Customers Researching a Purchase

Customers in the research phase of any type of purchase are venerable, and they know it. This is why the person that helps and adds value during that time build a powerful loyalty. Real Estate Brokers are famous for this technique. They help people buy their dream home, which is always scary. During READ MORE

Get 87% of our best digital marketing ideas