Social Media, Community, and Conversational Marketing is all the talk in tech circles. It is not just a geek topic. It should be effecting your mortgage business. Stop sending out handwritten fake personal notes and mindless email blasts to your clients. Get personal, get real, and get social. Chris Brogan, a social media mogul (wouldn’t […]
Archives for March 2008
I have been thinking about a resource like this for months. Being in the business of providing lead management software to hundreds of sales forces, I am constantly ask for resources on how to get the best out of lead management and build top performing sales teams. So, here it is the top 100 answers […]
Is Lead Management Software important to mortgage loan officer success? I think so. But, maybe you should ask Acceptance Mortgage… By the way, notice they are growing, not contracting. Give them a call and see how important lead management is to their growth strategy.
Another pearl from Seth Godin, on Persistence: Persistence isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over. It doesn’t need much explanation, but I will try to add a bit of value to my audience of sales professionals. We are often told to hit […]
Ah Ha! Got your attention. Believe it or not there might be a loan producing strategy in that headline. Two great pieces this morning on how specializing on niches in your mortgage and real estate businesses might be the down market strategy you have been looking for: Real Estate agents serving dog-lovers, eco-friendly, and nudists […]
This probably sounds crazy coming from a mortgage CRM provider. Sure we sell a great mortgage lead management software complete with more bells and whistles than you can imagine. BUT, here is the dirty little secret of successful Internet mortgage originators: K.I.S.S., measure, adjust, repeat. That is the topic of my guest post over at […]