Close More Loans by Setting Expectations

Chris Johnson, an Ohio mortgage professional, just spent the early hours of his Tuesday morning increasing his pipeline closing rate. The technique was simple, but powerful. He sent a quick and courteous email to all of his applicants in underwriting or processing, letting them know that he was READ MORE

5 Reasons I am Bullish on the Mortgage Industry

A lot of mortgage brokers and bankers are pondering where the market is heading and what they should be doing. Despite the media pundits and doomsayers, I for one am very bullish. Why? I look at the growth of my own mortgage lead management company, primarily fueled by the mortgage industry's READ MORE