Mortgage Leads or Customers? Maybe Citizens?

I often talk about showing mortgage "leads" the respect of being a "customer inquiry" or "Internet referral." But, maybe Seth Godin's suggestion of calling them "Citizens" would be even better. The Top Line (that's right the revenue part) is that you should be treating consumers in all of your READ MORE

Close More Loans by Setting Expectations

Chris Johnson, an Ohio mortgage professional, just spent the early hours of his Tuesday morning increasing his pipeline closing rate. The technique was simple, but powerful. He sent a quick and courteous email to all of his applicants in underwriting or processing, letting them know that he was READ MORE

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