Why the Resistance to Internet Marketing Channel?

As the mortgage market begins to contract, as it always does, the various components begin the typical adjustments--products change, guidelines tighten, loan officers and processors migrate out or are reduced. All of these adjustments we have seen before, but there is one opportunity in the market READ MORE

Leads2007 Only 3 Weeks Away!

Leads2007 is only three weeks away and there is assembling a great mix of some of the smartest individuals in the Internet lead industry; ranging the full spectrum of lead supplier to buyer. If you have not yet registered please do so as soon as possible so we can get an accurate count for the READ MORE

Ever Wonder What Happens to Internet Leads?

BigMortgageLeads gives us some great insight into what happens to a consumer after they fill out a mortgage Web form. The data is even more interesting because I think it runs counter to most common lead buyer intuition about this consumer (e.g., they are shoppers, not buyers; they lie about equity; READ MORE

Bob Dylan on Sales Excellence

I went to my first Bob Dylan concert last Thursday and like most who have experienced the "Poet Laureate of Rock 'n Roll"--I was inspired! It all started with the fans and the enthusiasm they exuded before the show. They were not coming to hear their favorite song from some album they were there READ MORE