Don’t Forget Lead=Customer

When we talk about lead management or sales management solutions we often talk in terms of “leads,” but we shouldn’t forget that each lead represents a customer. This is especially important considering that each lead typically contains private, sensitive customer data often READ MORE

Increasing Conversion with the Numbers

It is probably just the fantasy baseball juice running through my veins and the player stats rolling around in my head, but I have been thinking more about the concept of analyzing and LISTENING to the numbers in managing your marketing and sales efforts. Let's use a quick baseball analogy for READ MORE

Conversion Rates

Robbin Steif briefly discusses one of the most critical, but least understood of Web marketing metrics in What's a good web conversion rate? Conversion is about meeting the customer's expectation. i believe this is particularly important in the Web channel. The 1-6% conversion range that he speaks READ MORE